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Under Windows: Why is it preferred over pop-up windows? - Design, Web Design, website design Today internet is full with several examples of ads carrying pop under windows. These windows are chosen during application development with the advertising objective. It was found that these windows have high conversion rates than the pop-up windows. Pop - Under Windows are named so because they are developed as such that they load very quietly under your web page and don?t interfere with the visibility of the web visitor. These web visitors don't notice these Pop - Under Windows unless they have finished with their browsing. Pop - Under Windows are programmed so during application development that they don?t hinder the view and main purpose of visitors purpose of visiting the website.